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Adobe & Amazon: Making merchants' stores a lot more powerful

15 May 2019

Amazon sellers now have access to Adobe Magento Commerce branded stores, which offer a seamless way to manage and retailers’ businesses on and their own storefronts.

Part of Adobe Experience Cloud, Magento Commerce branded stores for Amazon sellers features native integration with Amazon merchant tools including Amazon Pay and Fulfillment by Amazon. These provide the convenience of secure payments and speedy shipping services for buyers.

Magento Commerce is also designed to deliver faster page load times and better conversions, and the ability to scale for peak shopping periods like black Friday. Additionally, serverless operations means new features such as one-click checkout and dynamic media can be quickly deployed.

Functionality from Amazon Pay provides the same secure payment experience as, with security and compliance baked in. Fulfillment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.

Retailers gain access to an ecosystem of more than 30,000 Magento developers and more than 4600 commerce extensions in the Magento Marketplace. Native integrations automatically sync product specifications and attributes stored in Amazon Marketplace. merchant tools such as payments processing from Amazon Pay, hosting by AWS and others can eliminate the need for custom development and integration work, saving sellers time and money. 

With Magento Business Intelligence, merchants can also measure success from the start and take action on data insights.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” says Adobe’s vice president of commerce product and platform, Jason Woosley.

“Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

Amazon Web Services vice president of channels and alliances, Terry Wise, says Magento Commerce branded stores for Amazon sellers builds on a long-running collaboration between Amazon and Adobe.

“Powered by AWS, this launch will provide sellers a seamless way to grow their business and scale for peak shopping periods.”

The new offering is available for free download on the Magento Marketplace for Magento Commerce Pro and Magento Open Source 2.2.4 (and later) customers.

This offering complements the Amazon Sales Channel in Magento Commerce, which allows Magento customers looking to expand their footprint in the Amazon Marketplace to quickly integrate their catalog and start managing listings directly from their Magento admin panel.

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