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Alibaba Cloud & SDL to help firms grow digital business across Asia

19 Sep 18

Alibaba Cloud and content management provider SDL are now working together to help global brands launch and grow their digital businesses across the Asia and China markets.

China is the world’s biggest retail economy and holds massive potential for brands. Those brands will now be able to leverage SDL web content management platform, SDL Tridion DX, and machine translation solutions that will be hosted on Alibaba Cloud.

The new solutions can help brands and businesses deliver next-generation digital experiences in any language for customers across Asia.

“As a burgeoning economy, many companies are now looking to break into Asia and China to deliver growth. They’re exciting, fast moving markets, but they also hold their own language, and compliance challenges,” comments SDL chief revenue officer Thomas Labarthe. 

“This partnership solves these problems for companies, making it almost effortless to build a local presence and engage with customers across different languages and devices.”

Alibaba Cloud’s suite of cloud computing services are designed to help power and grow businesses, including startups, corporations, government organisations, and merchants who do business on Alibaba Group marketplaces.

The partnership between SDL and Alibaba Cloud is aligned with their mission to boost cross-border business. SDL is committed to content management and translation, while Alibaba is committed to promoting international trade.

SDL says its Dridion DX combines the best of web content management with SDL Tridion Sites, and Structured Content Management with SDL Tridion Docs, is supported by machine translation with SDL Enterprise Translation Server (ETS).

This approach ensures content is created, managed, translated and delivered to customers in a way that provides one continuous digital experience.

“In the age of Digital Transformation, a reliable, secure and fast web presence is one of the most important assets to businesses and organisations of all sizes,” comments Alibaba Cloud EMEA general manager Yeming Wang. 

“Our partnership with SDL enables companies to deliver effective and engaging communications to their customers in China and internationally, through a managed cloud-based solution.”

Alibaba Cloud is the third largest public cloud provider globally, and the biggest public cloud services provider in China. It currently powers more than half of China’s websites.