Current consumer research indicates a remarkable trend: a quarter of consumers already turn to platforms like TikTok to research products, underlining shifting preferences in shopping and product research. In particular, Gen Z shoppers stand out, with 43% utilising TikTok as their primary source of insights. On this cue, Celigo, the automation experts, have forged a partnership with TikTok Shop to aid retailers in maintaining synchronisation of their valuable data across various apps, ranging from product data management to order management, fulfillment and accounting.

Recent independent research commissioned by Celigo has indicated that 25% of all consumers surveyed utilise TikTok as a resource for product research prior to purchasing. Given TikTok's immense reach and substantial engagement, retailers now have the opportunity to connect with a vast potential customer base and convert them into faithful buyers. However, it's not all about the sales. By integrating with TikTok Shop via Celigo's Integration Platform as a Service (iPaaS), retailers can comprehensively improve operational efficiency.

"Celigo is delighted to collaborate with TikTok Shop to navigate the expanding social commerce environment," commented Mark Simon, VP of Strategy at Celigo. This partnership aims to empower ecommerce enterprises to integrate TikTok Shop into their tech stack for optimised automation and scalability. "This is a double-edged sword, enabling retailers to open a powerful new sales channel while delivering a perfect shopping experience," Simon added. Celigo's TikTok Shop Connector is purpose-built to keep data updated and synchronised across various applications, underscoring the innovative approach to social commerce and customer engagement which is forecasted to ultimately increase sales and revenue.

This remarkable collaboration affords retailers a view into comprehensive insights to facilitate informed decision-making. With the capability to utilise automation's power, retailers can gain substantial intelligence about market trends, consumer behaviour, and product performance. This presents the ability to make fact-based decisions aimed at stimulating growth and innovation. The partnership symbolises Celigo's unwavering commitment to providing retailers with innovative and scalable integration solutions that drive success in a highly competitive ecommerce landscape.

By collaborating with TikTok Shop, Celigo continues its trailblazing mission for retailers to succeed amidst an ever-changing digital marketplace. The company will showcase TikTok Shop Connector at the upcoming SuiteConnect UK event, providing attendees with a first-hand look at how this new integration can refine their ecommerce operations and enhance customer satisfaction.

Celigo is renowned as a leading Integration Platform as a Service (iPaaS) for both IT and business users. Its partnership with TikTok Shop, a platform that empowers brands and creators to showcase and sell products directly, offers a considerable advantage to retailers in the digital era. With this collaboration, the future of digital shopping seems to be in competent hands.