Story image

Founders behind real estate AI tool look to North Island

10 Sep 2018

It’s possible that the next real estate listing you see could have been written by an artificial intelligence tool, all with the help of a New Zealand company called Blerb.

Blerb is the creation of copywriter Tim Cronin and developer Jarrad Salmon, who launched the tool last year. They showcased Blerb at the AIMCON AI conference last week, and are hoping to grow their presence in the North Island.

Blerb is designed for the real estate industry. It is able to help real estate agents write listings in minutes.

The AI engine was based on thousands of real estate ads that Cronin wrote over the course of his career and it is now able to create bespoke ads for all property types.

So far, close to 3000 adverts have been filtered through Blerb. According to Tim Cronin, Blerb has been working with Christchurch and South Island customers, but now it’s time to take on the North Island.

 “The software’s been put through its paces by real estate agents here in my hometown of Christchurch, and it’s exciting to see we’re adding real value to their business,” Cronin says.

He believes there is nothing else like Blerb in New Zealand or even overseas, so the company is banking on its unique first-mover advantage.

While AI is becoming a cause for debate because of its potential to replace jobs, Blerb’s cofounders say AI should be considered an opportunity, not a threat.

“Whether we embrace it or not, the world is moving quickly towards automation technology,” adds Salmon.

“AI is often presented in doomsday-like stories but it doesn’t need to be the case. Automation will help free up human creativity by putting an end to menial and repetitive tasks.”

He says that Blerb is in a great position to take AI to the rest of the world.

Salmon adds that the cloud-based AI can help real estate agents to save thousands of hours over the course of their careers.

“Or, if they outsource their writing, that’s tens of thousands of dollars in savings. Either way, it’s time and money they can spend doing the job they add most value in: helping homeowners sell their properties,” Salmon explains. 

“This is just one example of many in which AI can automate time-consuming and repetitive tasks to free up human time for the things robots will never replace — the things which require interpersonal skills,” he concludes.

How big data can revolutionise NZ’s hospitals
Miya Precision is being used across 17 wards and the emergency department at Palmerston North Hospital.
Time's up, tax dodgers: Multinational tech firms may soon pay their dues
Multinational tech and digital services firms may no longer have a free tax pass to operate in New Zealand. 
Spark’s new IoT network reaches 98% of New Zealand
Spark is the first company to confirm the nationwide completion of a Cat-M1 network in New Zealand.
WhatsApp users warned to change voicemail PINs
Attackers are allegedly gaining access to users’ WhatsApp accounts by using the default voicemail PIN to access voice authentication codes.
Robots to the fore – Key insights for New Zealand Business into RPA in 2019
From making artificial intelligence a business reality to closer ties to human colleagues, robotic process automation is gearing up for a strong 2019.
50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.