Story image

Qrious partners with Roy Morgan Research to provide insights into Kiwi market

11 Feb 15

Qrious, the information analytics-as-a-service business launched by Spark New Zealand in March 2014, has partnered with Roy Morgan Research to provide greater insights into the New Zealand market.

The partnership will leverage the information analysis capability of Qrious and the Helix Personas segmentation tool developed by Roy Morgan Research.

Qrious says this will deliver detailed customer and audience profiling of major events, retail areas, outdoor advertising, as well as insights into the segmentation of customer bases and proactive churn management.

John Ellenberger, Roy Morgan Research Helix Program manager, says, “This is particularly exciting in the areas of real time geo-location and profiling. Totally anonymous and privacy compliant, this solution will be able to identify the characteristics of residents in any geographic location at any point in time.

“For example, a shopping centre can understand the Helix Personas profile of visitors at 10am on Friday morning compared to 11am Saturday. The potential retail applications are mind boggling.”

Ed Hyde, Qrious chief executive, says, “We want to help businesses and organisations continue to improve the way their products and services meet their customer wants and needs.

“With the addition of Helix Personas, we can better understand different types of consumer segments and we can help organisations better serve the needs of different consumer types.”

Hyde says, “As we know, the smart use of information is becoming increasingly important in this new digital age.

"This exclusive partnership to merge the Helix persona data with anonymised Mobile network information creates a highly differentiated proposition for the New Zealand market whilst allowing us to maintain a structured approach to privacy.”

Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.