Story image

Tā Koha: The new crowdfunding programme for Māori businesses

27 Aug 2018

PledgeMe and Māori Women’s Development Inc are launching a new crowdfunding platform designed especially for Māori entrepreneurs.

Tā Koha will support Māori business and social ventures that wish to use ‘crowd power’ or whanau supporters to fund the kaupapa they care about most.

It includes an online marae training portal and modules with video, quizzes and practical tests to help all ventures build a successful campaign.

“Crowdfunding enables anyone to turn a business plan or goal into reality. It's really easy to post a campaign on PledgeMe, offer rewards and go out to your whanaū, iwi and wider community to ask for support. If your campaign meets its target, you receive the funding and, in return, your crowd (a.k.a “pledgers”) are rewarded.”

According to Māori Women’s Development Inc CEO Teresa Tepania-Ashton, Ta Koha is way for tangata whenua to learn about crowdfunding fundamentals.

“This is a wonderful opportunity for our people to learn how to maximise this platform for the benefit of their own whanau and community.”

Tā Koha will be the first ever indigenous crowdfunding platform to be launched globally. The Government is also supporting the programme under the He Kai Kei Aku Ringa fund and attended by the Minister for Māori Development, Hon. Nanaia Mahuta.

PledgeMe CEO Anna Guenther says, “Tā Koha is about supporting Māori entrepreneurs to use the power of their crowd to fund the things they care about within their community.”

“Our PledgeMe team realised that although we had supported over 1,200 campaigns and raised over $27 million dollars, there were not enough Māori actively or equitably participating in this form of community wealth generation.”

Tā Koha will kick off the launch party in Auckland this week. The night will launch 11 varied ventures that include eco fibre eyelashes, Kiwi kai, ecotourism, and virtual reality tech that connects individuals to their tribal homelands from anywhere in the world.

The ventures

Seecom – empowering multiple communities through sign language Stay Native – a unique indigenous Air BNB experience Moka – Eco-fibre lashes made from possum fur Flo Clothing – a buy a clothing piece, give one experience for young children and teenagers in need Stay Connected – a powered network for women to access opportunities in life and enterprise Rauawaawa Kaumatua Charitable Trust – developing an elder friendly facility for Kuia and Kaumatua Tolaga Bay Inn – an eco-tourism and enterprise hub on the East Coast Ngahere Communities - Manukau’s first Coworking, Events and Maker Space Kirehu Creative a VR/AR company specialising in connecting individuals to their tribal homelands using technology Kiwi Kai – Beautiful steam puddings – crafted just as your Nanny would make them Whenua Warrior – supporting more families to grow their own food – starting with one garden at a time.

Hands-on review: Playing the long game with the The iPhone XR
The red XR is a rare case of having a phone that’s ‘too pretty to be covered’ - and it’s not hard to see why.
What the future of fibre looks like in NZ
The Commerce Commission has released its emerging views paper on the rules, requirements and processes which will underpin the new regulatory regime for New Zealand’s fibre networks.
Gen Z confidence in the economy is on the decline
Businesses need to work hard to improve their reputations.
Why NZ businesses have less than two years to adopt digital before disruption hits
Research found that digital disruption is already impacting two-thirds of New Zealand organisations.
Infratil seeks clearance to acquire up to 50% stake in Vodafone NZ
The commission will give clearance to a proposed merger if they are satisfied that the merger is unlikely to have the effect of substantially lessening competition in a market.
Hands-on review: MiniTool Power Data Recovery Software
I came across a wee gem of advice when researching the world of data recovery. As soon as you get that sinking feeling and realise you’ve lost a file, stop using your computer.
Deepfakes the 'next wave of concern' - but can law really stomp it out?
Enforcing the existing law will be difficult enough, and it is not clear that any new law would be able to do better. Overseas attempts to draft law for deepfakes have been seriously criticised.
Acquia delivers open source framework for contextual commerce
The framework connects the Drupal open source web content management system with e-commerce platforms from Acquia partners.