eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Google Analytics stories

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VIAVI & Optiva announce tech innovations for Mobile World Congress
Tue, 30th Jan 2024
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VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
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Amplitude launches analytics platform for UK startups
Mon, 4th Dec 2023
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Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.
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Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
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Seeking stronger customer insights? Start with your eCommerce
Mon, 14th Nov 2022
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The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.
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Google says privacy key as NZ Identity Check system planned
Mon, 7th Nov 2022
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Google supports efforts to fix legal stability in data flow and privacy. New Zealand uses Google Analytics in online ID system.
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Cybercrims' web skimming strategies taint web analytics platforms
Tue, 30th Jun 2020
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Cybercriminals are using legitimate web analytics platforms like Google Analytics to steal credit card details and personal information.
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Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
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Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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NZ report: Social media drives 31% more site visits, with Facebook leading the surge in digital marketing.