Story image

A start-up ’s guide to e-commerce and marketing

01 Jul 10

The task of setting up e-commerce can be very daunting, but it doesn’t have to be this way. With some careful research the information you need is available, whether you use a free service like PayPal or one of many NZ IT providers to develop full e-commerce facilities. A quick and easy e-commerce solution is PayPal. Money can be received just like another bank account and is ideal for start-ups, as fee payments are taken as money is received.
Web-based marketing
Your marketing plan should include an element of web-based marketing, whatever traditional marketing you do. First and foremost you should have a marketing plan with a clear goal and reason. Your goal may be to sell products or services or gain more business exposure. One scenario is to create a story around your product or service. This marketing can be from resources such as Facebook and Twitter. Here is one brief scenario using web-based marketing to create your story and drive traffic:
Electronic Newsletter
• Informs readers about product or services
• Directs readers to Facebook and Twitter
• Direct readers directly to the web page.
Facebook Page
• Informs readers and colleagues and friends about the product or services
• Captures more of an audience, builds a following
• Builds a story that prospects can relate to and become involved with
• Encourages purchasing
• Directs prospect to the website.
• Keeps prospects informed, can tell your story and direct traffic
• Captures more of an audience, builds a following
• Opportunity to converse with potential prospects and hear what they want or like
• Drive prospects to the website.
Website Page
• Website page is where your prospect buys into your goal.
Using web-based marketing requires forethought, as there are many applications (eg: Facebook, Twitter) that you can use. Once you set up your preferred applications, you then need the tools to manage your data (eg: for Twitter an ideal tool is HootSuite to manage all the Twitter feeds that come through and ensure you don’t miss key information). More on that next month.

DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.