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A wise media tool

01 Aug 2010

Recently started using Twitter or Facebook to market yourself and your business, or are you a long-time user and tired of trying to keep up with your profiles? You’ll need a tool to streamline your conversations to make your social media work for you!
You can choose from many desktop and online tools that give you more control and ensure you don’t miss important information. I’ll let you in on our secret: at AdminCorp the tool we love the most is HootSuite (
HootSuite is accessible in your browser; no need to download anything. HootSuite will become a busy dashboard, being the central hub of all your Twitter accounts, Facebook pages, LinkedIn profile and more. From your dashboard you can quickly glance at followers’ tweets, sent tweets, direct messages, mentions and so on. You’ll never miss another message relevant to your social marketing strategy.
What makes HootSuite stand out from the others is that it is setup for team collaboration. If you have more than one person within your organisation managing your social media, or you want to outsource your social media, you can all have access to a HootSuite dashboard with individual logins.
Case Study: AdminCorp has a search called “Zoho Crm” and we watch this as we are expert users for Zoho Crm, being an excellent tool for small business customer relations management. Our Auckland team member noticed another company’s tweet asking if anyone knew how to use the crm for one of their clients. They referred this to a team member in Christchurch, who then responded via Twitter within HootSuite, and soon we had a new client. It doesn’t stop there: HootSuite also offers analytics to track your results, geographical searches, scheduled updates, assign tasks and so on. You can even take HootSuite with you on your iPhone.
“HootSuite helps organisations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms, plus track campaign results and industry trends to rapidly adjust tactics.” – Dave Olson, Community Marketing Director, HootSuite Media, Inc.
Come back next month and we’ll tell you why Zoho Crm Rocks!

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