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Adobe to acquire Magento, adds commerce to its offering suite

22 May 2018

Adobe has announced it has entered into a definitive agreement to acquire commerce platform Magento Commerce for AU$1.68 billion, subject to customary purchase price adjustments.

The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally.

The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

Commerce is integral to the customer experience.

Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile, social, in-product or in-store.

Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector.

The Magento Platform is built on technology supported by a community of more than 300,000 developers.

The Magento partner ecosystem provides pre-built extensions, including payment, shipping, tax and logistics.

This level of flexibility gives businesses the ability to ramp and iterate their commerce capabilities for their unique business needs.

Current Magento customers include brands like Canon, Helly Hansen, Paul Smith and Rosetta Stone.

Adobe and Magento share joint customers including Coca-Cola, Warner Music Group, Nestlé and Cathay Pacific.

“Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey,” says Adobe Digital Experience executive vice president and general manager Brad Rencher.

“Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”

“Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with Magento’s open commerce innovation,” says Magento CEO Mark Lavelle.

“We’re excited to join Adobe and believe this will be a great opportunity for our customers, partners and developer community.”

Upon close, Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions.

Until the transaction closes, each company will continue to operate independently.

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