Story image

Adobe ANZ: Digital publication readership on the rise

12 Dec 2013

Adobe claims Adobe Digital Publishing Suite (DPS) is powering significant circulation growth and reader engagement in digital magazines, with over150 million digital publications downloaded on mobile devices.

Launched less than three years ago, in the last twelve months publishers have added more than three times as many unique readers to their digital editions, when compared to 2012.

Data also shows readers are engaging deeply with the digital magazines, with subscribers spending an average of 50 minutes in DPS digital issues each month.

“In the last 12 months media publishers in Australia have recognised the opportunities presented by digital and publishers including News Limited, Pacific Magazines, NewsLifeMedia and Bauer have all begun their digital transformations with Adobe DPS," says Michael Stoddart, Adobe’s newly appointed head of digital publishing for Asia Pacific.

"In 2014, we expect to see more commercial entities shift to digital as they recognise the opportunities it can deliver. Already we have seen NRMA’s Open Road and David Jones validate Adobe’s DPS platform beyond traditional publishing.

"Data that allows brands to forge a direct relationship with customers is the key driver of digital publishing.

"Adobe DPS brings together social sharing, digital marketing and direct engagement which leads to a more personalised, deeper and long term relationship.

"Saving costs and avoiding paper wastage are obvious benefits of digital. Digital platforms also allow companies to be more nimble with their marketing campaigns.

"Brands can adapt marketing campaigns to market conditions quickly and easily on a digital platform.

"Developers and partners across Australia and New Zealand will view this opening of the .folio format as an opportunity to develop solutions that are standardised on an industry-recognised format and applicable to specific local market requirements.”

2014 and beyond...

Building on this momentum Adobe today announced that, in Q1 2014, it will publish the technical specification for the .folio format for digital magazines under a free license.

This will further accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.

“As the leading digital publishing platform, DPS powers more than three quarters of all digital issues consumed on mobile devices," says Nick Bogaty, head of digital publishing, Adobe.

"Engaging reading experiences combined with in-app consumer marketing capabilities provide publishers with the tools they need to continue generating explosive growth in digital circulation.

"This makes DPS a powerful solution for driving sales of digital content as well as high-value advertising experiences.

“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution.

"PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps.

"We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”

Waikino School's $10k win turns shipping container into STEM learning hub
A school in the Coromandel now has an interesting base for its STEM learning projects – a decked out shipping container complete with solar panels and a 3D printer.
You're invited: Adobe Symposium 2019, Sydney
The event will bring together 4000 business leaders, marketers, IT and digital experts, as well as creative professionals to Sydney’s International Convention Centre in the heart of the city.
Toshiba launches fast rotary cutter for B-EX6T1 printer
Intended primarily for industrial applications, these popular printers combine state-of-the-art technology with usability, reliability and low TCO.
How to avoid disappointment from SEO 'cowboys'
"Many business owners, even marketing managers, can find themselves out of pocket for thousands of dollars before they know it because they don't understand some of the fundamentals."
Why accelerating the uptake of tech in the NZ economy is crucial
“Historically, New Zealand has been more of a tech taker than a tech leader."
Breakthrough research to revolutionise internet communication
Every email, cell phone call and website visit is encoded into data and sent around the world by laser light.
Paving the road to self-sovereign identity using blockchain
Internet users are often required to input personal information and highly-valuable data from contact numbers to email addresses to make use of the various platforms and services available online.
Farmers looking for data to help change bad habits
It is no secret that agriculture is a massive cause of environmental issues in NZ. Farmers say they are willing to change, if they get the right data.