Story image

Adobe introduces content intelligence to transform customer experience

A recent Adobe survey of consumers revealed people spend on average 7.8 hours per day engaging with digital content, a figure that jumps to 11.1 hours per day among teenagers. 

Brands must produce, execute and iterate on compelling content at an ever-increasing velocity to engage with consumers, which is not an easy feat. 

To solve these challenges, Adobe unveiled tighter integrations and seamless workflows between creatives, marketers and data analysts in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud. 

These advances better enable brands to reach consumers across the full range of devices and channels.

Adobe Sensei, the company’s AI and machine learning framework, further automate the delivery of personalised content, empowering marketers to work smarter and faster. 

New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver an integrated experience.

Adobe SVP Aseem Chandra says, “Content will always play an integral role in building brand loyalty, with personalisation, authenticity and design reigning supreme.

“The new content capabilities we are announcing empower brands to deliver digital experiences that delight consumers and uniquely integrate content and data.”

Experience Manager’s new intelligent content capabilities will be available next month.

Smart Tags helps marketers discover relevant images in an instant. 

The capability leverages an algorithm to automatically add metadata keywords that can be easily trained to recognise a company’s image attributes and add relevant tag values. 

As a brand’s library and taxonomy expand, Adobe Sensei continues to learn and recognise business-specific image features more quickly.

Marketers can deliver content that intelligently adapts to individuals’ behaviour and channels with new personalisation capabilities. 

With Adobe Sensei, Smart Layout automatically generates the most effective layouts and assets for individuals. 

A restaurant can automatically serve up different images, menus and offers to someone who is vegetarian or gluten intolerant, for instance. 

New fluid experiences combine Experience Manager’s ability to deliver content across marketing channels with Adobe Target for personalisation and automatically adapts messages to specific situations. 

For example, a retailer can email customers to promote a store opening with personalised invitations to its launch party and targeted offers. 

That same content can be leveraged for Facebook and the retailer’s mobile app.

Experience Manager integrates with Creative Cloud to manage content and asset workflows at scale and Adobe Document Cloud to digitise document workflows. 

Integration with Adobe Analytics and Adobe Target provides deep insights into customer behaviour and personalises content.

Online attackers abusing Kiwis' generosity in wake of Chch tragedy
It doesn’t take some people long to abuse people’s kindness and generosity in a time of mourning.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.
IntegrationWorks continues expansion with new Brisbane office
The company’s new office space at the Riverside Centre overlooks the Brisbane River and Storey Bridge.
Emerging tech helps savvy SMB’s succeed
A CompTIA report shows SMBs are taking on the challenge of emerging technologies to reach their business goals.
Tech community rocked by deaths of Atta Elayyan and Syed Jahandad Ali
Both men were among the 50 killed in the shooting in Christchurch last Friday when a gunman opened fire at two mosques.
NZ ISPs block internet footage of Christchurch shootings
2degrees, Spark, Vodafone and Vocus are now blocking any website that shows footage of the mosque shootings.
On the road again: How to tackle mileage reporting for business
There may not be too much of a budget for company vehicles in an SMB’s day-to-day business, which means many people are increasingly using their own vehicles for work purposes.
Digital experience managers, get excited for Adobe Summit 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”