Story image

Adobe's Creative Cloud update expands video tools to include VR and 4K support, Pond5 integration

21 Apr 2017

Adobe has announced a major update to the Creative Cloud video tools ahead of the National Association of Broadcasters Show (NAB). 

This release, now available to customers, delivers significant new features to allow video producers to create, deliver and monetise video assets faster.

These include new capabilities for graphic titles, animation, polishing audio and sharing assets; support for the latest video formations, such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.

“I’ve been using all of the Adobe creative programmes as part of my visualisation process since the early days in movies including The Aviator, Avatar and Hugo,” says visual effects supervisor of The Jungle Book Rob Legato.

“I rely on Creative Cloud to help me pre-visualise and freely experiment on all my films, creating an opportunity to take our creative process to the next level.”

Adobe has also announced a partnership with Pond5, further expanding the video offering in Adobe Stock. 

Sourced from an international community of artists across a mix of modern, sought-after content themes - such as lifestyle, recreation, sports, cinematic and aerial footage - the addition of Pond5 video library will give video producers and designers access to one of the industry’s largest collections – all natively integrated into Creative Cloud applications.

“Our heritage is taking complex challenges and simplifying them so you can concentrate on storytelling and professional, quality work,” Adobe digital media vice president Steven Warner says.

“All video producers – whether they’re part of the major media companies or up-and-coming YouTubers – can now bring their creative vision to life without having to be motion graphics or audio experts.”

Adobe is also celebrating the 25th Anniversary of Premiere Pro with Make the Cut – a first-of-its-kind video editing competition in partnership with Imagine Dragons. 

The contest recently closed with thousands of entries worldwide, including multiple entries from Australia and New Zealand.

Winners in several categories will be announced in early May.

Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.