Xero has today unveiled its expanded global Partner Program and its open practice platform Xero HQ.
Anna Curzon, Xero New Zealand managing director, says the new program and Xero HQ was built in response to feedback from its network of accounting and bookkeeping partners.
The program is designed to activate the success rate of partners and of small business owners by connecting them to advice and services. Xero connects more accountants and bookkeepers to small businesses than any other platform. Some 89% of Xero subscribers already connect to advisors, Curzon says.
“We are really passionate about connecting an advisor with a small business customer,” Curzon says.
Curzon says Xero businesses who use an advisor grow their et profit by up to 23% faster than those who don’t.
“The partner program has been designed to support partners with a new Advisor Directory, enriched education and practice tools, and new levels of rewards and recognition,” Curzon says.
Doug LaBahn, global VP Partner Marketing at Xero, says, “We’ve completely replatformed our partner program to expand and improve all the ways that partners interact with us.
“The Partner Program will help them grow, put all the leading services right at their fingertips, differentiate their practices and take on new clients,” he says.
“Today, Xero is connecting over 89% of small businesses to advisors, and 29% to apps in our Marketplace ecosystem. We know that every connection on our platform increases the success of small businesses and our Xero partners.”
The new partner program will become available in November.
Features of the new program include:
○ Developers can integrate with the Xero ecosystem for small business apps and develop integrations for Xero HQ
○ Prioritise work using the activity feed to see which clients need action and when
○ Drill into clients with Explorer based on industry, apps or banking relationships
○ Streamline reporting with new Report Templates
○ View a list of all clients in one place; and
○ Use staff management tools including visibility over their staff’s certification status.
Curzon says businesses will be able to attract new clients with better visibility on the Xero Advisor Directory.
According to Xero, the Advisor Director is already a substantial source of client leads for partners, and has now been improved with new technology and designs to make it easier for the more than 20,000 people globally who search the directory every month to find a financial advisor.
The new geosensing feature showcases partners that operate within the area the small business is situated, while other features like the search function, detailed listings and richer profile pages equip partners with the tools to market their businesses and grow their client base.