Airtime Rewards, the marketing technology and customer loyalty platform, has announced that it will enrich its long-standing partnership with O2 by launching an exclusive promotional campaign for the month of February.

The initiative will offer Airtime Rewards members who are on the O2 network the added benefit of a 2% cashback on every purchase made from any of the 180+ retail partners of Airtime Rewards. This cashback will be credited digitally to the members' Airtime Rewards account and can be utilised to offset their O2 phone bill. The promotion will apply to every purchase made from each retail partner throughout all the weekends in February.

For instance, an O2 customer spending GBP £50 at Argos will receive an additional £1 back to offset against their phone bill. This scheme encompasses each purchase at every retail partner over every weekend in February.

Josh Graham, one of the Co-Founders of Airtime Rewards, expressed enthusiasm about extending their partnership with O2. He highlighted the six-year solid relationship with O2, emphasising their commitment to rewarding O2 customers. Graham sees the expanded partnership as an opportunity to provide exclusive savings to O2 customers, expressing excitement about the potential benefits it brings.

"We have a long-standing and strong relationship with O2 and have been working with the network to reward its customers for more than six years. We are very excited to be expanding our partnership with O2 to offer its customers this brilliant exclusive saving," said Graham. 

Graham expanded on the impact of the promotion, considering the economic climate: "With stubborn inflation still squeezing the nation's finances, shoppers are looking for opportunities to save money and find value, and hopefully, this deal will provide some much-needed relief after the long month of January."

Christian Hindennach, Chief Commercial Officer at Virgin Media O2, expressed enthusiasm about the initiative, foreseeing beneficial effects for O2 customers. He stated, "Our enhanced offering with Airtime Rewards this February is fantastic news for our customers. Whether it be using Airtime Rewards to save money on their bill, inclusive roaming in 49 European countries or enjoying the benefits of Priority from O2, which offers a huge range of exclusive deals, discounts and experiences, we're always trying to offer our customers extra value."

The campaign looks to boost customer loyalty in a challenging economic context. It extends the six-year relationship between Airtime Rewards and O2, both looking to offer enhanced value to their shared consumer base.

Airtime Rewards is a data-driven marketing technology and customer loyalty rewards platform, transforming the way that consumers and retailers interact. Its unique digital reward currency provides major retailers with the capability to reward consumers with money off their phone bills.

With over 3 million community members and 150+ retailers on the platform, Airtime Rewards incentivises members to spend via personalised retail offers, using transactional, behavioural and open banking data while enabling brands to acquire, retain and reward shoppers seamlessly. Airtime Rewards aims to help retailers better understand and influence their customers while making shoppers feel good about their daily spending.