Story image

Alibaba to host Aus eCommerce Expo for SMBs eyeing China expansion

06 Oct 17

Retail e-commerce company Alibaba Group has announced it will host an eCommerce Expo to place a spotlight on cross-border export opportunities for Australian small businesses and connect aspirational buyers and sellers looking to expand into China.

Taking place in Melbourne from October 13 to 14, the Alibaba eCommerce Expo is expected to attract up to 500 brands and 3,000 attendees.

It will also feature keynote speeches from Maggie Zhou, Alibaba Group Australia and New Zealand managing director, Jessica Rudd, Jessica's Suitcase founder and popular Australian Weibo influencer David Gulasi.

Comprised of both an exhibition component and a conference, the Expo aims to take Australian SMBs through the Alibaba ecosystem, providing them with access to service partners and buyers through Alibaba's e-commerce platforms.

Workshops will be held for participating brands to advance the knowledge and skills needed to successfully export to China.

“Australian products are highly regarded in China and continue to attract the attention of millions of Chinese consumers who demand high-quality goods,” says Zhou.

“To date, many Australian businesses have already taken advantage of the benefits of the Alibaba ecosystem and cross-border e-commerce trade.”

“The Expo is a unique event for aspirational small business owners who are keen to learn how to access and succeed in the China market. It will help open doors to new opportunities and empower brands and consumers to connect globally through Alibaba’s ecosystem,” she adds.

In a shift away from traditional seller exhibitions, the Expo will also have a strong digital and new media component, leveraging popular social influencers and live streaming events throughout the two-day event.

Exhibiting brands are expected to reach tens of thousands of buyers in China as they live-stream their products and brand stories from the event, reaching beyond attendees of the Expo through social media.

“We’ve only just seen the beginning of China’s market growth and I believe the best way for Aussie brands to take advantage of this is through Alibaba,” says Gulasi, one of China’s most successful Key Opinion Leaders with more than eight million fans across his Chinese social media platforms.

“As brands explore this opportunity, it’s important they also find the right ambassador. I’ve worked with many Australian companies and it’s not only about how many followers you have, it’s about what you stand for.”

Founded in 1999 and headquartered in Hangzhou, China, Alibaba Group is one of the world’s largest e-commerce companies, providing consumer-to-consumer, business-to-business and business-to-consumer services. 

Over 466 million Chinese consumers are active on Alibaba Group’s platforms.

Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Businesses in APAC are ahead of the global digital transformation game
“And it’s more about people and culture - about change management - along with investing in the technology.”
HubSpot announces fund for 'customer first' startups
HubSpot is pouring US$30 million (NZ$40 million) into a new fund to support startups that demonstrate ‘customer first’ approach of not only growing bigger, but growing better.
Mac malware on WatchGuard’s top ten list for first time
The report is based on data from active WatchGuard Firebox unified threat management appliances and covers the major malware campaigns.
LearnCoach closes $1.5m seed round
The tutorials are designed for students who want to learn NCEA subjects but can’t make it to a physical classroom.
Bin 'em: Those bomb threat emails are complete hoaxes
A worldwide spate of spam emails claiming there is a bomb in the recipient’s building is almost certainly a hoax.
Marriott sets up call centres to answer questions on data breach
Marriott has released an update on the breach of the Starwood guest reservation data breach which affected 500 million guests.