Story image

Apple NFC hype continues as world awaits iPhone 6...

09 Sep 14

As the waiting world prepares for the eagerly anticipated launch of Apple's iPhone 6, excitement is rising around NFC capabilities.

According to Eden Zoller, Principal Analyst, Consumer, Ovum, it makes "total sense" for Apple to launch a payments service with the release of the iPhone 6, a move that will have a positive but also disruptive effect on the mobile payments market, particularly for mobile operators.

"Apple has been putting the pieces in place for a fully-fledged m-payments service for some time: Passbook, Touch ID biometrics, the iBeacon feature in iOS 7, the EasyPay feature in the Apple App Store application," Zoller adds.

"It also has 800 million iTunes accounts on file, which is a huge base to leverage for m-payments and is potentially a significant revenue opportunity for Apple."

As a result, Zoller believes it would also be "logical" for Apple to bring NFC into the m-payments equation.

"If Apple is forming alliances with major card schemes and riding on contactless rails then embracing NFC is a pragmatic move," Zoller adds.

"We would expect Apple to prove highly effective at marketing NFC to consumers, creating awareness and excitement around NFC capabilities in a way others have so far failed to do.

"This is turn could help ignite merchant interest in NFC, that so far has remained cool due to lack of consumer uptake."

Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Businesses in APAC are ahead of the global digital transformation game
“And it’s more about people and culture - about change management - along with investing in the technology.”
HubSpot announces fund for 'customer first' startups
HubSpot is pouring US$30 million (NZ$40 million) into a new fund to support startups that demonstrate ‘customer first’ approach of not only growing bigger, but growing better.
Mac malware on WatchGuard’s top ten list for first time
The report is based on data from active WatchGuard Firebox unified threat management appliances and covers the major malware campaigns.
LearnCoach closes $1.5m seed round
The tutorials are designed for students who want to learn NCEA subjects but can’t make it to a physical classroom.
Bin 'em: Those bomb threat emails are complete hoaxes
A worldwide spate of spam emails claiming there is a bomb in the recipient’s building is almost certainly a hoax.
Marriott sets up call centres to answer questions on data breach
Marriott has released an update on the breach of the Starwood guest reservation data breach which affected 500 million guests.