Story image

Apps the way to do it as VMob bags global Microsoft Azure acclaim...

02 Jul 14

Kiwi mobile marketing innovation company VMob has been recognised for its innovative use of technology, having been announced as a runner-up in the global Winning with Azure Contest for the cloud-based technology solutions it is providing retailers around the world.

The Winning with Azure Contest recognises the best solutions in market that incorporate Microsoft Azure technology to alleviate customer pain-points or solve a related business problem.

The NZX listed firm was one of three runner-ups in the Winning with Azure Contest with Blue Metal Architects announced as the Grand Prize Winner.

VMob CEO and founder Scott Bradley is thrilled VMob has been recognised on a global level for its successful application of the Azure cloud-based technology to deliver unique mobile marketing campaigns that work.

“The VMob platform uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty," he says.

"All app content is tailored specifically to each shopper through our big data platform which is run on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events.”

VMob’s mobile marketing platform has powered international campaigns for retail heavy-weights McDonald’s, Exxon, local loyalty giant Fly Buys and Auckland’s Heart of the City, delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.

Other awards secured by VMob this year include the I-COM Big Data award and Best Innovative Hi-Tech Mobile Product, Best Innovative Hi-Tech Service Product and a commendation in the Innovative Software Product Award at 2014 NZ Hi-Tech Awards.

Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.