Story image

AUT launches online course to support Kiwi entrepreneurship

16 Mar 18

AUT has launched a new online paper to educate entrepreneurs, developed by two business leaders.

This month, the Practical Innovation and Entrepreneurship Paper – an online course for Kiwis striving for success built around The Periodic Table of Innovation – was launched out of an innovation hub at Auckland University of Technology.

Co-founded by AUT Adjunct Professor and former advertising expert Mike Hutcheson, and educator, business mentor and inspirational speaker Catherine Newton, the paper will give Kiwi innovators the opportunity to ‘think differently’.

“We want to help New Zealanders turn an idea into a tangible business model. We designed this course to provide business insight and practical tools to launch into the world of entrepreneurship,” says Hutcheson.

“Kiwis are not short of great ideas, but they are short of being able to implement and commercialise their ideas. Our geographic isolation and ability to attract funding are some of the reasons behind not being able to develop scalable businesses that create jobs,” Hutcheson adds.

The Practical Innovation and Entrepreneurship Paper (ENTR770) welcomed its first official intake of students on March 14, following its successful pilot programme in 2017.

Just 12 weeks in length, the course arms participants with practical skills to test, develop and bring a business idea to life, or develop an existing entrepreneurial idea or business.

Newton, responsible for co-creation and delivery of the course training modules, is driven to inspire, educate and empower students – with a strong focus on helping women reach a level playing field.

“One of my key roles is to support female innovation. With International Women’s Day happening recently, this is a timely reminder that women can do anything.

“We’re seeing a rise in female entrepreneurship, and our pilot programme attracted 60% women students, but we’ve still got a long way to go.”

Newton, who holds a Bachelor of Education Degree and Diploma of Teaching, as well as 20 years’ experience running her own businesses, draws on her experience as a teacher, business owner and business coach to mentor students to transform their ideas into reality.  

At the outset of the course students present a business idea and upon completion, they will have a robust business plan in place for how to bring their concept to life, attract capital, business partnerships or collaborations.

Newton says this Paper appeals to people all around the country because it’s a supportive and flexible learning environment for all ages and backgrounds and highly accessible through a website and app.

Those wishing to participate don’t have to be enrolled as a full-time student at AUT either.

As part of the course, students can also attend a two-day Masterclass and ‘Dragon’s Den’, during which they showcase their work.

While ENTR770 is largely self-directed learning, students can access top business mentors for an hour each week via live ‘mastermind’ calls.

Hutcheson, who published his thesis ‘Creativity in New Zealand Business’, says “as a nation of small businesses and comprised of people that derive from a pioneering heritage, creativity is in our DNA so it’s time to encourage entrepreneurialism locally to realise profits generated by the productive economy”.

While New Zealand ranks fifth in the world for local patents filed, it only succeeds in converting 22% of those into international patents.

By comparison, Denmark and Singapore convert 80%, and Finland 100%.

The framework of ENTR770 is The Periodic Table of Innovation – a methodology developed by Hutcheson that is a resource for developing and evaluating new ideas.

Students use The Periodic Table of Innovation to identify and address practical elements – from legal, cashflow, brand design, product design, infrastructure, quality control compliance, sales tools and customer experience to social media and sponsorship - needed for commercial success.

Hutcheson and Newton say entrepreneurship is the way forward, as the way we work is changing and they’re passionate about helping Kiwis develop sustainable businesses.

“We encourage those running an existing business and looking for additional support or motivation to take part too.

“Entrepreneurship can be a lonely route, which is one of the reasons we developed this programme to provide guidance from experts that have been-there-done-that,” says Hutcheson.

Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.