Bartercard is a barter trading exchange that allows members to exchange goods and services without money, and it's just launching an online marketplace tomorrow.

More than 16,000 account holders throughout New Zealand have access to the new marketplace, with more than $200 million worth of goods and services traded annually.

Chief Executive John Scott says the new marketplace is a major step in that direction.

“Marketplace will greatly enhance our members' experience, streamlining the trading process and giving them the ability to control what promotions they want to see and when they want to see them,” he says.

“It also analyses their search interest, provides insights and suggests deals they may not have thought of.

Scott explains that the single gateway allows members to access all Bartercard portals via just one application, allowing for better management and a smoother end-to-end process.

“We're continually improving our digital offering as we have identified this as an area where significant growth can be achieved.

He adds that the Marketplace launch follows research undertaken to better understand what information Bartercard members want to receive, how and when.

“We combined their feedback with comments from our trade brokers and developed this new platform to give Bartercard members greater control and improved trading opportunities across the network,” explains Scott.

“It opens up greater opportunities to trade and enables us to become far more efficient in providing timely and relevant promotions to our members.

The launch of Marketplace ties in with the Bartercard Online Trade Show which runs from 1 to 15 November.