Book Review: Marketing with Social Media: 10 Easy Steps to Success for Business
Linda Coles, author of Start with Hello: How to Convert Today’s Stranger into Tomorrow’s Client (2013) and Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business (2011) has recently released Marketing with Social Media: 10 Easy Steps to Success for Business.
As a low-cost marketing strategy, social media has the potential to provide huge benefits to small businesses, including building enhanced customer relationships and expanding business networks. This exciting new title provides a practical roadmap on how to best shape social media marketing strategy in accordance with particular business needs and objectives.
Marketing with Social Media, which provides an update to Coles’ 2011 publication above, offers a hands-on guide for promoting business by using social media. Referred to as the “essential guide to social media marketing” by publisher Wiley, this title provides a step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube and Instagram for marketing purposes. In 10 chapters Coles outlines how to build business profiles on various social media sites and exploit these to achieve high returns, create a social media marketing plan and gauge the results. This updated edition also abounds with tips, traps to avoid and social media success stories. A must-have for every small business owner or manager seeking to optimise social media marketing success.
About the author of this book
Linda Coles is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and offline, as a way to grow business connections and networks more effectively. Awarded the prestigious title of LinkedIn Influencer, Linda also runs Auckland-based consulting company Blue Banana.
About the reviewer of this book
Dr Linda Hollebeek is a marketing specialist, including in social media marketing, who has lecturing experience with the University of Auckland, AUT University and the University of Waikato. She is also an international conference speaker and consultant. Her research has appeared in journals including the Journal of Interactive Marketing, Journal of Service Research and the Journal of Business Research, and she was recently awarded an Emerging Researcher Award at the 2014 ANZMAC conference. Click here to email Linda.