Story image

Booming health media market spurs Medical Channel acquisition

25 Feb 2016

Australian waiting room media network, Medical Channel, has extended its reach across Australia with the acquisition of Medical Media.

The acquisition makes Medical Media Australia’s leading digital signage channel directly targeting health professionals.

Medical Channel says the acquisition expands the digital place-based media company’s network from 800 TV screens aimed at patients, to include interactive touch screens aimed at health professionals in 750 practices.

Nazar Musa, Medical Channel chief executive, says the acquisition doubles Medical Channels reach to 1550 screens in 1430 practices across Australia.

“Health digital media is a booming industry globally, with the opportunity to segment markets into specific demographic, geographic and psychographic areas, and target risk groups for certain health issues,” Musa says.

He says there is also potential to integrate screen content with mobile, providing patients with access to additional, personalised, information.

“Our screens provide a credible environment for health messages, with research showing that consumers are more receptive to health-related messages when in a health-related space,” Musa says.

Medical Channel’s clients include the federal Department of Health, Blackmores, Australian Hearing, Novartis and Black Dog Institute, with their TV screens reaching a caputred audience of 2.6 million people per month, with an average dwell time of 30 minutes.

Partnership brings AI maths tutor to NZ schools
“AMY can understand why students make a mistake, and then teach them what they need straight away so they don't get stuck."
Polycom & Plantronics rebrand to Poly, a new UC powerhouse
The name change comes after last year’s Plantronics acquisition of Polycom, a deal that was worth US $2 billion.
Unencrypted Gearbest database leaves over 1.5mil shoppers’ records exposed
Depending on the countries and information requirements, the data could give hackers access to online government portals, banking apps, and health insurance records.
Mozilla launches Firefox Send, an encrypted file transfer service
Mozille Firefox has launched a free encrypted file transfer service that allows people to securely share files from any web browser – not just Firefox.
VoiP new-comer upgraded and ready to take on NZ
UFONE is an Auckland-based VoIP provider that has just completed a massive upgrade of its back-end and is ready to take on the market.
Online attackers abusing Kiwis' generosity in wake of Chch tragedy
It doesn’t take some people long to abuse people’s kindness and generosity in a time of mourning.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.
IntegrationWorks continues expansion with new Brisbane office
The company’s new office space at the Riverside Centre overlooks the Brisbane River and Storey Bridge.