BroadSign and Key Systems Out Of Home Software are integrating their platforms to provide a single solution for enterprise network operators.
The companies say the united offering allows network operators to easily manage their digital screens and static signs.
Mike Dillion, Key Systems managing director, says the the two companies recognised a partnership would bring value to current and future customers.
“A simple and seamless solution can now be experienced by network operators as they maintain traditional and digital inventory,” Dillon says.
The companies say as well as stremlining the tasks of shared clients, they want to demonstrate the effectiveness and ROI from procuring an integrated system, instead of developing it internally.
Says Burr Smith, BroadSign chief executive: “The Key Systems and BroadSign client services teams are well experienced in the media owner and (D)OOH operating environments, presenting a complelling offering when compared to new or aging proprietary systems.”
Broadsign’s cloud-based software for digital out of home is used by many large-scale network operators, while Key Systems’ ERP products, Fusion Outdoor Media Manager and Quattro Media Owner, serve OOH media owners including Primesight, APN Outdoor, Clear Channel Outdoor in the United States and Continental Outdoor.
The integration follows the recent announcement of Primesight’s conversion to BroadSign.