Story image

BroadSign and ViaDirect partner for DOOH wayfinding

27 Jan 16

BroadSign is partnering up with wayfaring solutions vendor ViaDirect to serve up ‘premium’ digital out of home wayfinding solutions in a move the companies say will enable easy implementation by network operators and an enhanced user experience.

ViaDirect is a European provider of information and wayfinding solutions for touch screens, providing connected touch kiosks to enable visitors to navigate areas such as shopping malls, office buildings, tradeshows, hospitals, railway stations, airports and museums.

BroadSign says ViaDirect was the first vendor to bring wayfinding to the digital-out-of-home market, with features including the ability to display intuitive multi-floor paths and a customisable user interface.

The deal will see Broadsign’s digital out-of-home content management integrated with ViaDirect’s offerings. The first implementations of the integrated offerings have already been completed.

Jerome Herard, ViaDirect managing director, says the partnership is part of ViaDirect’s vision to connect and digitise public places so people on the go can find their way while enjoying an immersive digital experience.

“The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with Broadsign,” Herard says.

Skip Beloff, Broadsign vice president of sales, says the cloud-based digital signage software company researched wayfinding options before determining that ViaDirect ‘best fits with our automated and scalable approach to digital out-of-home content management’.

BroadSign has engaged in several partnerships over the past few years to provide customers with products and services beyond its own portfolio.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."