Patients across Australia are reaping the benefits of a new deal between digital signage software vendor BroadSign and Tonic Health Media.
BroadSign is powering Tonic’s 700 screens, which reach an audience of 2.7 million viewers per month in GP, allied health, specialist and hospital waiting areas.
Digital screen viewership is expected to grow to 7.5 million per month by July 2017, with rollout of another 1800 screens.
The 32-inch and 42-inch screens are used to provide TonicTV – evidence-based patient education and entertainment, designed to improve the effectiveness and efficiency of healthcare in Australia.
Dr Matthew Cullen, Tonic Health Media managing director, says it is essential for TonicTV to operate reliably and at the highest standards, given it is running content to improve health literacy and patient self-management.
“As such, we converted to BroadSign for features such as its automated platform and audio control, which will allow us to easily maintain and enhance the patient experience as we grow,” Cullen says.
Accommodating the 35-minute dwell time patients experience in doctors’ offices, TonicTV’s ad-based content loop is designed to be contextually relevant for health and wellness customers.
An optimal hour is typically composed of 27 minutes of editorial content, two minutes of local practice advertising, six minutes of news and weather and 24 minutes of paid content. Customers include the Australian governments, insurers such as BUPA and Medibank, and commercial organisations such as Dyson.