Broadsign wins Asia Pacific DOOH deal
Broadsign International has won a deal which will see its digital out of home platform powering QMS Media’s advertising network across Asia Pacific.
The deal will see BroadSign converting Australian displays and deploying new screens across Indonesia and New Zealand.
QMS Media says conversion of the 28 large format digital displays in Australia has already been completed, with the installation of small format display’s in Bali’s Ngurah Rai International Airport underway.
Work covering rail, ferry and bus station terminals in Auckland, New Zealand, is currently in the planning and development stage.
QMS’s purely ad-based network features displays ranging from two square metres indoor to more than 15m2 in large format outdoor environments.
The company’s customers include Vodafone, Peugeot, Calvin Klein and McDonalds.
Steve Bovey, QMS Media general manager of operations, says clients are ‘eager’ to use dynamic content in customised campaigns based on a range of conditions.
“BroadSign delivers the ability and flexibilty to do just that,” Bovey says.
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