Story image

BuddyBid uses Facebook to rival Trade Me

10 Nov 2014

BuddyBid is a new auction service that enables businesses to make sales through Facebook.

The service was set up by entrepreneurs Neil Campbell and Ken Brickley and is already said to rival TradeMe.

The BuddyBid platform is a ready-made service that businesses can use under their own brand to run auctions.

It works on the idea that a great social strategy is empowered by great content, and adding a transaction element turns this strategy and engagement into sales opportunities.

Brands can achieve more sales through the word of mouth opportunities offered by Facebook as well as the trust of the established audience.

BuddyBid says brand owners can monetise their social communities in a more engaging and viral way, essentially turning likes into revenue and simultaneously expanding brand reach.

Furthermore, BuddyBid says it can help brands tailor relevant, targeted updates and news to customers who have displayed an interest in certain products.

Top bidders can also be given additional offers within their budget.

Stuff, Fairfax Media’s news and information site, has launched the new social commerce platform known as GetStuff, which is powered by BuddyBid.

This has enabled Fairfax to provide social content and complete transactions on Facebook, expanding their target market and further engaging in the social environment.

Greys Online, Australia’s largest online retailer, is using BuddyBid to sell wine and grow a database of new buyers beyond their original website.

“BuddyBid combines the excitement of a live auction with the look and feel and power of your brand, and the viral nature of Facebook, to transform your social media marketing into real sales,” says BuddyBid.

Find out more head to the BuddyBid website.

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.