Story image

Can a hip workplace get you the right people?

11 May 2015

From Google to Apple to Facebook, the big tech giants across the globe are known for their innovative, alternative workspaces, and more and more companies are replicating them.

But do these alternative workspaces have the desired impact on employee productivity, performance and retention? According to recruiting company Hays, the answer depends on an organisation’s culture.

“The technology sector is known for its cool, convention-defying offices,” explains Christine Wright, managing director of Hays Asia.

“For example Google in Zurich has a slide between floors, Facebook in Menlo Park has a sweet shop, and Twitter in San Francisco has a yoga room. These trendy tech businesses have attracted talent through their exciting work environments.”

While they may be luxurious places to work, those same workplaces in other sectors can become a distraction to employees and fail to have a positive impact, Wright says. “Architects may get an opportunity to design a ‘cool’ workspace, but do you really need bean bags, a rooftop bar, nap pods or chill zones to engage your organisation’s ‘big kids’ into better, more productive work?”

She continues, “When working with employers on their candidate attraction strategy, we remind them that their office environment is more than just the furnishings. It’s about communicating to candidates the reality of working at your organization.”

Hays points out that a rejuvenated environment can make a big difference to the way an organisation goes to work - provided it is reflective of an effective cultural change. However, when a new coat of paint is only covering the cracks in your people management strategy, the results won’t be so successful and turnover will not be reduced.

“It is your culture and your unique way of operating that will retain your top performers,” explains Wright. “So before signing up for an in-house bowling alley, it pays to remember that any environment needs to reflect the culture of the organisation, as well as enhance it.”

She adds, “After all, that’s what makes the pioneers in this area stand out – Google and Facebook had the culture before the office. A colourful, engaging, welcoming workplace is undoubtedly a fantastic HR tool, but it needs to ring true, or it will only ever be a new coat of paint.”

50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.
Xero launches new data capture product in NZ
“Data automation is the fastest growing app category on the Xero app marketplace so we know there is a hunger for these types of tools."
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.