bizEDGE NZ - CastNet broadens reach to sports market with new lineup

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CastNet broadens reach to sports market with new lineup

CastNet has launched a new family of digital signage products targeted firmly at the sporting market.

CastNet Sports Solutions uses CastNet’s digital signage software along with IPTV distribution hardware, to stream multiple channels of live game day content to screens in concourses, suites, press boxes and concession stands to enhance the fan experience and increase sponsorship opportunities.

Lance Hutchison, CastNet vice president, says the company is a leading digital signage software developer and integrator for the gaming industry and sees the gaming market and sports as similar because both are focused on viewing and celebrating live events.

“Our software development with enterprise-wide IPTV distribution networks for casinos combined with our expertise in sports venue hardware integration makes a powerful combination for our clients,” Hutchison says.

CastNet Sports includes a range of modules integrating real time data sources like game clock and score, player stats, social media and menu boards.

Fully branded and multi-zone sponsor advertising and venue promotions can be displayed on the side and bottom of the screens while showing live game day content.

ConcourseView, SuiteView, StatsView and MenuView options are avialable.

CastNet says one of the most important features is an easy, yet powerful software tool called CastNet GameDay Control which enables authorised personnel to manually switch screen content throughout a sports venue suing a web browser playlist.

“Stadium-wide manual switching is important because an operator, for example never knows the precises time for the start of the half or end of the game.”

CastNet Sports Solutions has already been installed at the University of Kentucky’s Commonwealth Stadium.

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