Story image

Caution holding back Kiwi SMBs

05 Oct 2015

Caution seems to be holding back New Zealand businesses from innovating, according to business consulting firm Grant Thornton, who says the biggest inhibiting factors facing Kiwi businesses is the fear of ‘getting it wrong’ and the subsequent risks and costs. 

In response, the company has launched an innovation service designed specifically to help mid-sized New Zealand organisations to grow.

The service, Ignite, was created using human-centred design methods and is being led by Melissa Jenner, head of design and innovation at Grant Thornton New Zealand.

Jenner says that in her previous role as director of Better by Design for NZTE, she witnessed first-hand the difficulty business owners have incorporating good design and innovation methods into their organisation.

“Innovation is hard because you are taking your organisation into the unknown,” she explains. “Ignite has been created to help organisations learn more about design, de-risk the innovation process and enable companies to gain valuable skills that are repeatable.”

Jenner adds, “With so much choice available to customers in an ever-changing global marketplace, in order to grow, companies must ensure their products and services are meaningful and relevant.”

Tim Downes, national managing partner at Grant Thornton expects this new service - which he says is the first innovation service offering from Grant Thornton globally – will greatly assist many mid-sized businesses in New Zealand.

“For many CEOs, investing in design and innovation can sometimes be perceived as high risk,” he says.

“True design unlocks better thinking, better insights, better products and services and better customer experiences.

“To quote the late Steve Jobs, ‘Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works’ ”.

Ignite is implemented through a series of creative, collaborative and fast paced workshops.

“Working as a team, ideas are first validated using a desirability, viability and feasibility lens,” Jenner says. “We then design the execution plan using a combination of human-centred design and strategic planning techniques”.

Jenner says the company believes Ignite is a unique offering for mid-sized businesses in New Zealand.

“It brings together global best-practice design methodologies with strong business analytics,” she explains. “The tools we have created can be applied to a specific growth opportunity our clients are facing, bringing both immediate and lasting value.”

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.