Story image

Christie MicroTiles provide heroic 256 square foot backdrop

12 Feb 2016

A 256 square foot Christie MicroTiles wall, installed by Data Display Audio Visual, has provided the backdrop for the CNN Heroes awards ceremony in New York.

The wall consisted of four walls six MicroTiles wide by eight high, each with 1920 x 1080 content, stitched together to create one huge 12 foot by 21 foot wall, delivering 4K content capturing the evening’s festivities and serving as a visual backdrop for photographs, graphics and videos for the live New York audience and millions of television viewers.

Mark Swanson, Data Display technology director, says CNN opted to use MicroTiles after experiencing issues with their set up during the last awards show.

“The main reason CNN used MicroTiles is that for the last awards show they used a five-by-five array of 60-inch LCD displays to create a video wall and apparently it was a big challenge to match things up properly so the installation was very tricky,” Swanson says.

“This time they wanted something that would go together a little easier and look better to the TV viewer,” he says.

“Once we got up there and tested it all, did the colour balance and showed them on camera, CNN liked it so much they went with the Christie MicroTiles,” he adds.

The Hero Awards, which recognise everyday people who are changing the world, aren’t the first time CNN has opted to use Christie MicroTiles, with the MicroTiles used at live broadcasts of the Democratic Party presidential debate and the Republican Party presidential debate, both held late last year.

Shawn Rockefeller, Data Display vice president, says the MicroTiles’ ‘limitless resolution capability’ plays well for on-camera, large-scale video backdrops, because they are running everything at 1080 level.

“And MicroTiles’ shallow depth helps with space issues because they’re only taking up a foot or two of space on these sets,” Rockefeller says.

CNN developed the content for the video wall with Data Display creating the four walls, and stitching them together.

Signal from CNN’s production truck out in the street was also sent to Data Display.

50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.
Xero launches new data capture product in NZ
“Data automation is the fastest growing app category on the Xero app marketplace so we know there is a hunger for these types of tools."
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.