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Coding comes to digital signage with Slush and JCDecaux

JCDecaux has taken coding and wrestling games to the tram station, thanks to digital signage.

The outdoor advertising company got in behind Finland’s Slush startup event. As part of the event Slush also organises a hackathon where coders have a set – and limited – amount of time to develop an educational program.

The winner was a wrestling game, Slush Smackdown, dubbed ‘code school on steroids’ where ‘you’re a wrestler who punches with JavaScript’, which JCDecaux then showcased at the busiest tram shelter in Helsinki.

But rather than just passively viewing the game, waiting passengers at the tram stop were encouraged to learn coding and play against the tram shelter computer, or other users.

Players control their wrestler by dragging and dropping code.

A video posted by JCDecaux on YouTube shows users writing code and syncing their tablets and smartphones up with the digital signage.