JCDecaux has taken coding and wrestling games to the tram station, thanks to digital signage.
The outdoor advertising company got in behind Finland’s Slush startup event. As part of the event Slush also organises a hackathon where coders have a set – and limited – amount of time to develop an educational program.
But rather than just passively viewing the game, waiting passengers at the tram stop were encouraged to learn coding and play against the tram shelter computer, or other users.
Players control their wrestler by dragging and dropping code.
A video posted by JCDecaux on YouTube shows users writing code and syncing their tablets and smartphones up with the digital signage.