Story image

Cofounder of NZ-born firm Adeption lights up Times Square

20 Aug 2018

New Zealand born firm Adeption got a prominent place in New York’s Times Square last week, after founder Carl Sanders-Edwards was one of just 12 people who graduated from NASDAQ Milestone Makers last week.

As part of his graduation, Sanders-Edwards rang the NASDAQ stock exchange bell while his image and Adeption’s logo was displayed in Times Square at the same time.

The NASDAQ Milestone Makers programme is a 12-week course that mentors entrepreneurs who want to take their business to the next level.

Sanders-Edwards was one of those participants, joining 11 highly-talented people from around the globe. They were selected to work with Milestone Makers to set, reach and celebrate key milestones for their enterprises.

Sanders-Edwards originally founded leadership development consultancy JumpShift in 2008. He then created Adeption and moved to the US after Adeption successfully raised capital.

Adeption is a leadership development platform is designed to democratise leadership coaching – much like having a pocket leadership coach, Sanders-Edwards says.

“Leadership training is no longer just for the board table or those reaching the peak of their careers. Adeption makes it accessible to anyone at anytime.”

He says that the Milestone Maker platform has been invaluable to Adeption.

“It has given me the opportunity to bring together an in-depth funding strategy that will enable the company to gear up for our next stage of growth.”

He claims that the leadership platform technology is something of a ‘world first’ and nobody is doing anything else like it.

“One of the key differences is that through Adeption people are acting on their leadership development rather than just absorbing information. It’s more of a ‘fit bit’ approach to leadership development - learning through doing.”

So far Adeption is working with four US Fortune 500 companies and a number of New Zealand companies such as Air New Zealand, Southern Cross Healthcare, Fonterra, Orion Health, and Genesis Energy.

He says the move to the United States was a risk, but it was worth it.

“We moved in 2017 to see how Adeption would go in the United States,” Sanders-Edward comments.

“The market here is a $17 billion industry – the biggest global market for leadership development. It was a big leap but it is paying off. We’re now in a position to really capture our share of the market. ”

Adeption has offices in San Francisco (United States), Auckland (New Zealand), Pune (India), and Biel-Bienne (Switzerland).

How big data can revolutionise NZ’s hospitals
Miya Precision is being used across 17 wards and the emergency department at Palmerston North Hospital.
Time's up, tax dodgers: Multinational tech firms may soon pay their dues
Multinational tech and digital services firms may no longer have a free tax pass to operate in New Zealand. 
Spark’s new IoT network reaches 98% of New Zealand
Spark is the first company to confirm the nationwide completion of a Cat-M1 network in New Zealand.
WhatsApp users warned to change voicemail PINs
Attackers are allegedly gaining access to users’ WhatsApp accounts by using the default voicemail PIN to access voice authentication codes.
Robots to the fore – Key insights for New Zealand Business into RPA in 2019
From making artificial intelligence a business reality to closer ties to human colleagues, robotic process automation is gearing up for a strong 2019.
50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.