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Comworth launches OKI A3 MFP range to gain market share in SMB market

10 Dec 14

Bridging a historical gap in the OKI range and strengthening its hand in the small to medium business (SMB) print solutions market, Comworth has introduced a brand new line-up of modular multifunctional products which combine A3 colour with copier functionality. That’s not all – the new range is versatile, capable of handling line-of-business jobs while also pushing the boundaries of traditional print through the capability to print on a wide range of material and stock types.

That much was evident in the promotional material produced by Comworth’s marketing staff for the launch of the OKI ES9400 series; vibrant colour posters, cards and flyers, all produced by the new machines, were accompanied by a branded T-shirt printed on an OKI for every visitor to the company’s Albany head office.

OKI Australia managing director Dennie Kawahara noted that OKI has traditionally focused on the small to medium segment – but has not, to date, offered copier capabilities. “Some 70% of the New Zealand business market for multifunctions has copiers as a component; it’s a market that we have not aggressively played in, despite market recognition of our capabilities as a provider of quality print solutions,” he said. “With the availability of the ES9400 A3 copier series today, OKI’s ability to meet the needs of this market has taken a big step forward.”

Presenting the devices to resellers, product manager Bruce Greenslade said the floor-standing ES9400 series consists of three models: ES9455, ES9655 and ES9475, with print/copy speeds of up to 25, 35 and 50 pages per minute respectively, in colour or mono. “Each machine features a 9-inch touchscreen, bringing familiarity and ease of use to the devices, and is supplied as standard with with duplex printing and scanning, hard drive and networking.”

Print finishing (stapling, hole punching and booklet making) is incorporated in the available customisation options, allowing organisations to execute even complex print jobs entirely in house; for example, a number of saddle-stitched booklets, produced by the ES9400 series, were included in the press kit.

Greenslade added that Comworth was also launching Sendys Output Manager, a complete document control solution for the SMB market, which was developed to complement the new OKI range. As well as a range of accessories such as wireless and IPSEC adapters, card readers, and meta scan/data overwrite enablers. “OKI’s sXP – Smart Extendable Platform – positions these devices for integration into enterprise workflows, allowing them to become an integral component of document-intensive business environments.”

OKI now offers a full range of printing and copying solutions to fit the needs of any size business, giving resellers access to a vendor which has, through Comworth, enjoyed over 30 years in the New Zealand market.

A limited reseller special is available on the new range; to find out more, contact Comworth directly, and click here for more on the OKI executive series.

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