Story image

Consumer confidence high, but electronics aren't top of Santa's list

12 Nov 2015

Consumer confidence is high in the lead up to the Christmas trading period, with holiday spending expected to be up on last year – but consumer electronics aren’t rating highly for potential Christmas presents.

The new research from SAS research shows 79% of Australian consumers surveyed and 77% of Kiwis, expect to spend the same or more on Christmas this year.

“Most down-under retailers can expect to enjoy a good holiday shopping season this year,” says Alan Lipson, SAS Global Retail marketing manager.

But he warns that competition for a share of purse will be keener than ever as consumers increasingly resort to the internet to seek out bargains and compare prices.

Across ANZ consumer electronics and sporting goods were well down the list of potential Christmas presents, with books, music and movies, toys and games and apparel and accessories likely to be the most received Christmas presents.

The survey – which polled 3458 consumers across Australia, New Zealand, the United States, the United Kingdom and Canada, shows online shopping vaires by country and across purchase types.

Kiwis are just as likely as Americans to go online to buy toys and games, while UK shoppers are even more likely to do so.

 ANZ shoppers are unlikely to buy jewellery online, but we’re less likely than our US and UK counterparts to buy sporting goods online.

Shoppers in all five countries surveyed said they would trawl across different websites – or visit different stores – in pursuit of the specific brand of product they wanted.

While consumers in ANZ  will spend plenty of time at bricks and mortar outlets, they remain price aware.

In Australia, department stores and discount retailers will be visited more frequently than specialty shops and boutiques, while warehouse outlets will see a lot of traffic in New Zealand.

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging.” 
Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
Interview: CloudBNE's world of AR, AI, and geospatial tech
“In New Zealand I used to hear, ‘we are so small; the market isn’t big enough…’ I often hear the same thing in Australia and even through parts of Asia.  Could we have launched CloudBNE in New Zealand? absolutely.”
NZ's aged care population held back by digital divide
Aged care facilities are slow to provide WiFi access for residents, and interviewees said they would like to see aged care operators provide more support.
‘Buy-now-pay-later’ taking consumer markets by storm
A new survey shows that young people are embracing this new method of purchasing, with over 1.5 million users in the last year in Australia alone.
Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.