Cryptopia: The Kiwi exchange riding the crypto boom
A New Zealand-based cryptocurrency exchange is celebrating two major milestones this week – in just three years, the exchange has signed up more than two million users and scaled internationally.
Cryptopia says it hosts the world’s largest range of cryptocurrencies and in the last nine months increased its worldwide user base by 116%.
Cryptopia recently refreshed its website and made significant platform improvements along the way, including faster response times, better customer support processes, and enhanced service delivery.
Cryptopia now has more than 90 employees – a 389% increase in just nine months.
In the future, it plans to increase functionality including multi-language capabilities, as well as security and compliance requirements in line with New Zealand regulations and Know Your Customer processes.
Cryptopia says it follows stringent ethical, legal and technical requirements in order to list new coins, which means it can deliver a secure end-to-end exchange experience.
“As this technology becomes mainstream, businesses need to keep up with users’ demand for user-friendly products and platforms that cater to all levels of technical skill,” comments Cryptopia CEO Alan Booth.
To help Cryptopia into the next stage of growth and user experience, new sales and marketing director Raj Wadhera will take the lead.
Wadhera has previously worked at Middlemore Hospital in Auckland as the director of marketing, communications and digital transformation.
“The crypto market is booming, and I’m excited to join one of its most dynamic players. Challenges are one of my main motivators and making Cryptopia the global leader in its space is one I’m keen to be involved in,” comments Wadhera.
He has also worked as chief marketing officer at Microsoft New Zealand, enterprise channel lead at Telecom, and head of business for Vodafone New Zealand. He has had a number of other roles in Australia and the United Kingdom.
“I am thrilled to welcome Raj to Cryptopia. He joins at a pivotal time as we experience accelerated business growth. With his proven track record developing a world-class experience, he is a welcome addition to our talent team who are delivering high-performing and highly secure services to our users around the world,” adds Booth.
A Sydney native, Wadhera earned a bachelor’s degree in Business & Law from the University of Technology, Sydney, and an MBA from the Australian Graduate School of Management (AGSM).
Cryptopia Limited was founded in 2014 by Rob Dawson and Adam Clark as a cryptocurrency exchange. Its mission is to enable the widespread adoption of cryptocurrencies to empower people to control their money through faster, cheaper and more efficient financial services.