bizEDGE NZ - Daktronics snaps up Canadian digital signage company

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Daktronics snaps up Canadian digital signage company

Display supplier Daktronics has acquired Canadian digital media solutions company Adflow Networks in a deal which will ultimately see Adflow’s digital media platform capabilities extended to Daktronic’s customer segments.

Adflow specialises in delivering digital media solutions to retailers, convenience stores and other businesses in North America. The company says its dynamic platform for digital signage is used across telecom, retail, banking/financial services, hospitality and others.

The company's range includes digital menu board, video walls, interactive displays and audience detection offerings.

Financial details of the acquisition were not disclosed.

Daktronics says the Adflow business will operate as a subsidiary of Daktronics, remaining at its Ontario headquarters, with its sales, service and software engineering teams continuing to focus on delivering digital media solutions to new and existing customers.

Reece Kurtenbach, Daktronics chief executive officer and chairman of the board, says Adflow brings an impressive list of existing customers and their interior and interactive offerings complement Daktronic’s cusrrent commercial business unit on-premise solutions.

“Over the coming years, we plan to integrate our sales and market channel efforts and extend Adflow’s digital media platform capabilities to all Daktronics customer segments,” Kurtenbach says.

“We also look forward to developing and delivering new combined offerings to the market through this partnership.”

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