Story image

Dell launches environmentally sustainable jewellery line

17 Jan 2018

Dell is collaborating with actress, activist and entrepreneur Nikki Reed to launch a recycled gold jewellery collection. 

The range will use gold recovered from computer motherboards, including the Latitude 5285 2-in-1. 

The Circular Collection by Bayou with Love and Dell is a new limited edition jewellery collection made in the US and sourced from gold recovered from Dell’s recycling programs.

The jewellery range, which includes 14- and 18-carat gold rings, earrings and cufflinks, aims to highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we play in advancing a circular economy.

Reed, co-founder of Bayou with Love, comments on the movement, “Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials.”

“By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”

Currently, only 12.5% of e-waste is recycled into other products, and as a result, it’s estimated that Americans throw away $60 million in gold and silver every year through unwanted phones alone.

Dell’s vice chairman, Jeff Clarke, comments, “At Dell, we pride ourselves in finding better, more efficient ways to do business particularly throughout our supply chain.” 

“Materials innovation – where and how we source things like plastic, carbon fiber and now gold for our products – is increasingly important for us.”

Additionally, Dell will also use recycled gold from used electronics in new computer motherboards, which will ship in the Latitude 5285 2-in-1s starting this spring. This pilot is an industry-first and follows a successful feasibility study on server motherboards.

The closed-loop gold process could support the creation of millions of new motherboards in the next year, claims Dell, and expands the company’s closed loop program from plastics to precious metals.

Clarke continues, “When you think about the fact that there is up to 800x more gold in a ton of motherboards than a ton of ore from the earth, you start to realise the enormous opportunity we have to put valuable materials to work. Nikki Reed gets that and so do we.”

“It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges.”

Online attackers abusing Kiwis' generosity in wake of Chch tragedy
It doesn’t take some people long to abuse people’s kindness and generosity in a time of mourning.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.
IntegrationWorks continues expansion with new Brisbane office
The company’s new office space at the Riverside Centre overlooks the Brisbane River and Storey Bridge.
Emerging tech helps savvy SMB’s succeed
A CompTIA report shows SMBs are taking on the challenge of emerging technologies to reach their business goals.
Tech community rocked by deaths of Atta Elayyan and Syed Jahandad Ali
Both men were among the 50 killed in the shooting in Christchurch last Friday when a gunman opened fire at two mosques.
NZ ISPs block internet footage of Christchurch shootings
2degrees, Spark, Vodafone and Vocus are now blocking any website that shows footage of the mosque shootings.
On the road again: How to tackle mileage reporting for business
There may not be too much of a budget for company vehicles in an SMB’s day-to-day business, which means many people are increasingly using their own vehicles for work purposes.
Digital experience managers, get excited for Adobe Summit 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”