bizEDGE NZ - Demand for digital signage drives display market growth

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Demand for digital signage drives display market growth

Continuous investments in manufacturing of consumer electronics, coupled with new technological advancements, has driven the market for flexible and transparent displays, according to TechSci Research.

In fact, according to a new report by TechSci, the global market for flexible and transparent displays will be worth more than $480 million in 2015.

The Americas and Europe were the major markets for flexible and transparent displays in 2014. However, Asia-Pacific is expected to emerge as the fastest growing market for flexible and transparent displays in the coming years, due to large consumer base and surging adoption of various consumer electronic devices such as smartphones and LED televisions.

Smartphones and televisions are anticipated to be the major application areas for transparent and flexible displays.

Increasing manufacturing of electronic devices, growing purchasing power of consumers and rising adoption of smartphones is projected to contribute significantly to growth of flexible and transparent displays market.

In addition, growing demand for digital signage’s, Head-Up Displays (HUDs), infotainment systems, Head Mounted Displays (HMDs), and more, is expected to fuel consumption during the forecast period.

In 2014, LG Displays and Samsung Displays dominated the global flexible and transparent displays market.

“Various technological advancements have fuelled growth in the global market for flexible and transparent displays over the past few years,” says Neha Tayal, TechSci Research consultant.

“Adoption of such displays by smartphone manufacturers and other consumer electronics manufacturers, has led to introduction of foldable smartphones and other innovations.

“With companies increasing their focus on product differentiation, these new technologies are anticipated to revolutionise the consumer electronics landscape over the next few years,” she says. 

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