Digital Caddies has formed a strategic alliance with Snapp Digital which will see real time advertising content served up on digital signage in golf carts.

Snapp Digital provides a cloud-based content management system allowing publishers and advertisers to control content displayed on screens on distributed digital out of home (DOOH) networks, while Digital Caddies, as its name suggests, provides technology services and content to golfers.

The company uses tablets mounted in golf carts to serve up interactive features for golfers, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks.

The new deal will see Snapp's technology platform used to deliver real-time content for advertisers across Digital Caddies' network.

The companies say Snapp Digital's platform is designed to dramatically simplify the ad buying and placement process, with an intuitive user interface making placement of both static and video ads simple and quick.

Brad Nightingale, Digital Caddies chief executive, says the partnership with Snapp Digital provides the companies with a new and exciting way to serve ads to Digital Caddies network.

“Their technology makes managing content on our network so simple and their infrastructure will allow us to easily scale our business and ultimately allow brands and small businesses to buy ad space directly on our network,” Nightingale says.

Ron Warner, Snapp Digital chief executive, says as the DOOH and web-based advertising markets converge, the company recognised a need and built a platform to serve the new marketplace.

“Having the opportunity to work with Digital Caddies, who is at the forefront of these converging markets is both exciting and a privilege,” Warner says.

The initial implementation and testing of Snapp Digital's ad serving platform into the Digital Caddies network is underway, with the companies expecting the platform to be fully integrated in the coming weeks.