Domino's Pizza intends to drive a quarter of total sales through mobile devices accessing its new mobile ordering site.
Domino's CEO Don Meij said the launch of the site will help drive the company’s digital sales. "It’s no secret that our digital business is the way of the future for us. In fact, over the next three years we know that more than 50 percent of sales will be from this side of our business."
Meij said the company's goal is to have more than half its digital sales coming from a portable device. "This will mean more than 25 percent of our total sales are from customers who are using new hand-held technologies," he said.
"We strongly believe in investing significant time and money into this platform and are already looking at ways to grow our digital footprint even more in the future."