The Unsolicited Electronic Messages Act 2007 is something that a New Zealand business can’t ignore. People’s tolerance of spam is ever decreasing, and legitimate businesses are expected to have email policies in place which comply with the Act. Not to have one exposes you to prosecution, but perhaps more importantly, could seriously damage your reputation in the marketplace.
How do you comply?
There are four basic things which businesses need to do if they are going to send promotional emails or text messages: