Story image

Dropbox extends seven partnerships as demand rises for third party apps

25 Jun 2018

Dropbox is expanding partnerships with seven partners as it continues to gain traction amongst the entertainment and media industries.

Dropbox has evolved from an online file storage platform to a place of collaboration; which is something Dropbox wants to take into the future.

It has extended partnerships with Canva, Final Draft, Frame.io, Getty Images, Marvel, Shift.io, and Widen.

According to Dropbox, more than 75% of Dropbox Business teams already link to partner applications. It’s now time to give teams even more freedom to use the tools and platforms they prefer.

The partnership with Australian tech startup Canva is a notable example of some of the more local efforts. Canva is described as a popular cloud-based Australian graphic design tool.

The partnership will enable users to design and publish content and images from Canva directly to Dropbox, as well as distribute edited content from Canva cloud to Dropbox cloud.

“Designers and creatives want to focus their efforts on pushing the limits of their imagination, not losing time looking for content and the tools to support it,” comments Canva co-founder and CPO Cameron Adams.

“Our integration with Dropbox, one of our most strategic partners, enables our joint customers to collaborate and bring ideas to life, so they can design anything and publish anywhere, wherever and whenever inspiration may strike.”

In addition to third-party partnerships, Dropbox is refreshing its focus on the media and entertainment industries through several new products and features.

“Built on core product capabilities, such as best-in-class file sync/share, previews, and unlimited file size uploads, tools like Dropbox Paper, Dropbox Smart Sync, Dropbox Showcase, and Team Folders all contribute to our platform’s ease of use,” the company says in a blog.

Dropbox Paper is a collaborative workspace that allows teams to write, edit, brainstorm, review designs, manage tasks, and run meetings in one shared documents.

Dropbox Smart Sync allows users to see and access every file in their account, and every folder that has been shared with them, all from their desktop. It also streamlines Dropbox content management by enabling users to sync what they need, when they need it.

Dropbox Showcase allows users to share work with partners, clients, track progress, and keep tabs on who has viewed what.

Team Folders allows users to assign access to specific content teams need to do their jobs. They can also assign members and non-members to specific sub-folders through granular sharing controls.

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
Interview: CloudBNE's world of AR, AI, and geospatial tech
“In New Zealand I used to hear, ‘we are so small; the market isn’t big enough…’ I often hear the same thing in Australia and even through parts of Asia.  Could we have launched CloudBNE in New Zealand? absolutely.”
NZ's aged care population held back by digital divide
Aged care facilities are slow to provide WiFi access for residents, and interviewees said they would like to see aged care operators provide more support.
‘Buy-now-pay-later’ taking consumer markets by storm
A new survey shows that young people are embracing this new method of purchasing, with over 1.5 million users in the last year in Australia alone.
Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.
Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."