Eight things you didn’t know about smartphone market challenger Oppo
Chinese device brand Oppo is a relative newcomer to the New Zealand market but has already made waves globally, especially with its growth in the South East Asian markets.
With the recent launch of its latest R11 smartphone model, here are eight facts you didn't know about the brand:
- Oppo smartphones don’t have a large footprint in New Zealand, but they’re the biggest smartphone brand in China and they’re the fourth largest smartphone brand globally. Its previous model, the R9s, was the best-selling smartphone globally in the first quarter of 2017.
- Oppo launched in New Zealand in March this year after being in the Australian market for two and a half years and climbing into the top ten of smartphone brands in Australia. Its main retailer is JB Hi-Fi. In New Zealand, its products are distributed by PBTech, JB Hi-Fi, and Noel Leeming.
- Oppo markets its smartphones as a premium product, but with as much as 40% lower price points to its competitors in the same market segment. The price differential is a sweet spot for its target demographic (18-34 years old). They’re able to lower the price point by having in-house research and development and manufacturing in Dongguan, China.
- Oppo’s point of differentiation is its focus on camera quality and a sophisticated native camera app that intelligently adjusts settings to the surrounding environment. At the same time, it allows a high level of customisation of settings for more advanced photographers. The latest model, the R11, has three cameras; a 20 MP selfie front camera, a 20 MP telephoto camera accompanied with a 16 MP wide angle camera on the rear.
- Oppo phones come with its proprietary quick charging VOOC technology. VOOC gets the phone from 0 to 75% charge in 30 minutes and is fast and safe.
- The brand recently surpassed 100 million units of phones shipped globally.
- Oppo is an official partner of football team FC Barcelona and has partnered with the International Cricket Council to increase exposure in the Commonwealth countries.
- Oppo phones come pre-packed with a gel case and glass screen protector straight out of the box. They have a two-year warranty on the phone and a 12-month warranty on the accessories.
Callaghan Innovation board welcomes Frances Valintine & Angela Bull
Adobe launches platform to power customer experience management
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
Interview: CloudBNE's world of AR, AI, and geospatial tech
“In New Zealand I used to hear, ‘we are so small; the market isn’t big enough…’ I often hear the same thing in Australia and even through parts of Asia. Could we have launched CloudBNE in New Zealand? absolutely.”
NZ's aged care population held back by digital divide
Aged care facilities are slow to provide WiFi access for residents, and interviewees said they would like to see aged care operators provide more support.
‘Buy-now-pay-later’ taking consumer markets by storm
A new survey shows that young people are embracing this new method of purchasing, with over 1.5 million users in the last year in Australia alone.
Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.
Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
