Story image

Election broadcasts 'outdated format' to get a revamp in 2017

21 Oct 2016

Justice andBroadcasting Minister Amy Adams has announced that the Broadcasting Amendment Bill will be introduced to Parliament next week.

Adams says the bill will remove the requirement for political parties’ opening and closing election broadcasts to be aired on television and radio.

It will also remove the requirement for TVNZ and Radio NZ to provide free time for these.

Adams explains that the planned refresh of the outdated format of election broadcasts aims to modernise them in time for next year's General Election.

“The addresses are an outdated format and declining audience numbers show they are not effective at engaging voters,” she says.

For example, Adams explains that during opening addresses in 2014, TVNZ received 25% fewer viewers than they would usually get.

“Reform of opening and closing addresses was recommended by the Justice and Electoral Select Committee in their Inquiry into the 2014 General Election. Both TVNZ and Radio NZ welcome the proposed change,” she says.

The Bill looks to recognise the growing use of digital and online media.

“I hope that by giving parties more flexibility in how they communicate their messages, more voters will engage in the electoral process,” says Adams.

“Parties will continue to be able to spend their own money on online advertising while funding for television and radio advertising remains limited to the funding allocated by the Electoral Commission.”

The Government has also agreed to increase election advertising funding by $750,000 - bringing the budget to $3.605 million.

It is expected the new Bill will eventually be considered alongside the Electoral Amendment Bill, which recently had its first reading in Parliament. The changes in both Bills are intended to be in in time for the 2017 General Election.

Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
NZ investment funds throw weight against social media giants
A consortium of NZ funds managing assets worth more than $90m are appealing against Facebook, Twitter, and Google following the Christchurch terror attacks.
Poly appoints new A/NZ managing director, Andy Hurt
“We’re excited to be bringing together two established pioneers in audio and video technology to be moving forward and one business – Poly."
Unity and NVIDIA announce real-time ray tracing across industries
For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting.
NVIDIA announces Jetson Nano: A US$99 tiny, yet mighty AI computer 
“Jetson Nano makes AI more accessible to everyone, and is supported by the same underlying architecture and software that powers the world's supercomputers.”
Slack doubles down on enterprise key management
EKM adds an extra layer of protection so customers can share conversations, files, and data while still meeting their own risk mitigation requirements.
NVIDIA introduces a new breed of high-performance workstations
“Data science is one of the fastest growing fields of computer science and impacts every industry."
Apple says its new iMacs are "pretty freaking powerful"
The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.