EY and Adobe have joined forces in a move designed to expand digital experience web content service to clients, in order to assist with digital transformation.
The partnership will see digital marketing fir, Adobe will team with EY to help companies improve cost efficiency and gain competitive advantage through digital transformation programmes.
"As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem,” explains Greg Jenko , principal, Ernst & Young LLP and EY Americas Global Digital and Emerging Technology leader.
“The alliance with Adobe further strengthens EY's ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics,” he says.
Norman Lonergan , EY Global vice chair, Advisory, says he alliance with Adobe aims to help EY clients to quickly implement large-scale digital services and integrate insights from Adobe Analytics into Adobe Experience Manager (AEM) to improve customer engagement across the web, social and mobile channels.
"To address our clients' ever-changing demands for skills, tools and services, we are building on our own technology platforms as well as forming strategic alliances and making acquisitions,” he says.
“The EY alliance with Adobe enhances our ability to give clients large-scale digital services and integrated web analytics to help them improve engagements with their customers across web, social and mobile channels."
Garrett Ilg , Senior Vice President of Global Partners and Alliances at Adobe adds, "We are pleased to be working with such a trusted global brand as EY to help marketers standardise on Adobe Marketing Cloud.
“EY's leadership and long history with Adobe Analytics will help our joint clients create compelling digital experiences,” he says.