You may already be using Facebook to keep in touch with your friends and relatives, and wonder how Facebook could possibly be used for business. Let me show you.
I am going to use a tea shop as an example of how a bricks and mortar shop can utilise Facebook as another way to develop their brand awareness and engage with their clientele at the same time.
Firstly, you need to understand the difference between your regular ‘profile’ page and your ‘business’ page. The first is all about you personally and a way of keeping in touch with everyone with whom you want to share your thoughts, etc. A business page is something entirely different. Your friends will not see your business page updates unless they "like” your page; the old "fan”, and your "likes” will not be able to see into your personal stuff. That is usually the first question I get asked; the two pages do not talk to each other in that way. "Likes” are also still referred to as fans just to confuse you.
So how might a tea shop really use this extra way of promoting their business?