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Facebook Blueprint for marketers hits 1 million enrolments; launches new features

15 Sep 2016

Facebook Blueprint, the global e-learning platform for marketers, has reported one million course enrolments and is now expanding its programme.

The Blueprint platform teaches marketers how to leverage the power of Facebook and Instagram for business growth. Facebook currently has 3 million advertisers and 60 million pages, and has long been considered a crucial element in social media marketing.

"One of the biggest things brands and agencies ask us for is for more education. While we know that technology brings people closer together, for businesses it can also be a tremendous growth opportunity to reach new customers. With Facebook Blueprint, we're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world," says Patrick Harris, VP of agency development at Facebook

The new Blueprint programme rolls out a number of new features, including Blueprint certification, a pilot programme with a US advertising school and additional language support.

Blueprint Certification will feature an advanced-level programme for digital advertisers using Facebook's products and services on-demand and in a location of their choice.

The Facebook Certified Planning Professional programme offers training in Facebook Page management, advertising objectives, audience insights, optimising reach and frequency, planning strategy and solutions.

The Facebook Certified Buying Professional Programme offers training in Facebook Page management, objectives, creating ads, targeting audiences, KPIs and reporting, SDKs, product catalogues and ad troubleshooting.

Blueprint is also now available in nine different languages: English, French, German, Indonesian, Japanese, Korean, Portugese, Simplified Chinese and Spanish.

The company is also looking to run a pilot programme in a US advertising school to discover how Blueprint can work with secondary education in future.