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Facebook video creators can now monetise 'Ad Breaks'

03 Sep 2018

Facebook has rolled out Ad Breaks for New Zealand businesses who want to make money from their Facebook videos.

To be eligible for Ad Breaks, pages must have created three-minute videos that have generated more than 30,000 one-minute views in the last two months. The Pages must also have 10,000 Facebook followers, and meet Facebook’s Eligibility Standards.

“Ad Breaks currently include both mid-roll and pre-roll formats as well as image ads directly below the video – and whenever an Ad Break is shown the publisher or creator earns a share of the resulting revenue,” comments Facebook Australia and New Zealand head of news partnerships, Andrew Hunter.

Faceook adds that Ad Breaks can include mid-roll and pre-roll formats, as well as image ads directly below a video.

“Whenever an ad break is shown, the publisher or creator earns a share of the resulting revenue. Publishers and creators can use the ads auto-insertion feature, where Facebook automatically selects the best placement for the ads in their videos, or they can select the potential placements themselves. More than 70% of mid-roll ads are viewed to completion on Facebook.”

The new capabilities are the result of Facebook’s ‘Watch’ platform expansion.

Watch is now available worldwide as a way to make videos more accessible to users.

Facebook Watch is described as a way for people to discover videos, interact with friends, creators, and other fans.

The company originally launched Watch in the United States a year ago. Since then, it has developed the platform to deliver a more social experience for users.

Watch also offers a place to discover new videos; a way to connect with audiences and creators; the ability to save videos for later viewing; and a new plan to make videos more interactive.

“We’re building new video experiences that put people at the center, giving them the ability to shape the direction of the content. Over time you’ll be able to find new video experiences in your Watch feed, like Watch Parties, Premieres, and videos focused on audience participation — like the new trivia game show, Confetti. And we’ll make it easier to find live videos so you can discuss the big moments as they’re happening,” Facebook explains.

“To access Watch on iOS and Android, look for the Watch icon in your shortcuts bar or the “More” bookmark. You can also find Watch on Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One, and Oculus TV.”

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